My name is Sasha Berestok. I was born and raised in Ukraine, and today I live on the Mediterranean coast of Spain. My approach to design was shaped precisely at the meeting point of these two worlds: the post-Soviet environment — practical, restrained, always searching for meaning beneath the surface — and Spanish culture, where light, color, and a slower rhythm of life are woven into every moment.

This taught me to value not only harmony, but also character. I love design that doesn't strive for perfection — it tells an honest story about the person behind it.

I hold degrees in Political Science and Psychology. Political science taught me to see systems and ask the right questions; psychology taught me to listen — not only to what people say, but also to what they leave unsaid. That's why, before choosing a typeface or building a palette, I take the time to understand the person behind the brand: their values, their voice, and the feeling they want to leave with others.